One of the more interesting markets that I track these days is the market for food products. By “food products” I don’t mean trying to figure out how many pizza’s we will eat next month, or what fancy restaurants are opening in New York (as an aside, I just read that the new Nomad is a real thrill). I mean this in a broader sense. What types of demand and supply trends are driving the market globally.
In the US one sees two apparently conflicting trends. One is the tendency towards obesity. It is frightening. Obviously, something not so good is happening in the American diet. Another is the demand for more knowledge about what is healthy. This is hopeful. Not only is there more research about how diet affects our health, this research is getting more media play.
And example - Mark Bittman used to do a cooking column for the NYT with nice videos on how to make stuff. He now writes a column on food health. Most recently he gives an update on the good news across the US about food health awareness. Among a lot of other tidbits, he refers to a recent study that challenges our understanding of the health effects of using salt - a study that I had seen profiled in other media. Good sign.
Another example - new efforts to study possible links between farm animal welfare and food safety. If links come out (and if Marcos Rostagno is right, they will) we are likely to see more demand for non-factory farmed food products. Animal welfare is not just about how animals are killed, but about their entire life cycle. Perhaps we will see new health designations for animal food products (not just organic).
A third example - how much water is needed to make a hamburger? Well, in the old days i would have wondered. Now it is in the media (from FC)
The USGS estimates that it takes 4,000 to 18,000 gallons of water to produce a juicy hamburger, depending on conditions that cows are raised in. The water doesn’t go directly into your burger; rather, it is used to feed, hydrate, and service cows.
That is a hell of a lot of water — and yes, people are starting to become more aware of the value of water too.