This is the third and last post of a short thread about the cultural values of the 1960’s. In the first two posts I described three storylines that are distinctively based in 60’s values. Becoming cool, being cool, and transcending cool. Here is a link back to post nr. 2. Now for the big question - do these stories still resonate?
Looking back on the sixties, the thing I remember most is the energy one felt in being a young person back then. Culture pivoted suddenly in order to serve the whims of youth and its rebellion. Old fashioned fuddy duddies got out of the way. It was intoxicating and for a time, the message of the rebellion seemed highly relevant. So much so that wiser cultural leaders, like Sir Kenneth Clark, felt the need to remind everyone that the barbarism of this type of rebellion had a dark side. Paul Johnson and others thundered about the dangers of lost standards. But messages from folks like Clark and Johnson et al did not win the day. The genie was out of the bottle.
So what happened next? Well, the genie stayed out of the bottle. The great storylines about becoming cool, being cool and transcending cool stuck around. And they are still being told again and again today. What is the nature of that genie? Well, the political message of the sixties rebellion is less clear. Kurt Anderson writes today for NYT that it boils down to selfishness. The great sixties stories were a glorification of “me” as opposed to “we”. He believes that this selfishness rules today both in the politics of the right and left.
Kurt has a point. So will we go back to “we” stories? Not so fast. Focusing on “me” is selfish. I agree. But fist of all, the empowered classes have always gotten away with selfishness — within some limits (I have not forgotten about the French revolution). And as Adam Smith informs us, being selfish has a positive side (except perhaps in crisis).
The most positive aspect is valuing individuality over conformity. And to this day, we routinely bow down to building the potential of individuals as the key to making great “teams” and “tribes” and “communities”. We obsess about motivation, engagement, innovation and so on. Things that individuals can offer and conformists tend not to. BTW, this is a core part of our start up culture and I don’t think we would have a start up culture without the selfishness and individuality from the sixties.
But where are we going with this? Kurt thinks we should take a closer look at where the dark side is taking us. That would be towards more super rewarded rich and less robust institutions. Those who can’t make it, well, we don’t have a story line for them.
This world is already here, n’est ce pas? But like it or not, I don’t think that we will turn back. The storylines of 2020 won’t thrive solely based on nostalgia for “we”. What are those storylines? Good question. My crystal ball is a bit foggy on this point. But if I were a betting man, I would wager that we will not give up on becoming cool, being cool, and transcending cool. Not just yet. And why not? We have not yet been creative enough to fashion a more engaging alternative.