The headlines were odd. Amazon pulled all McMillan products from its books list? McMillan was unhappy with Amazon pricing? What is going on?
The bottom line is the McMillan doesn’t want you to be able to buy McMillan books via the kindle for $9.99. They want to force you to pay the same price for an ebook that you would pay for the paper copy. Yes, even though it costs nothing to sell more ebooks, and even though Amazon’s pricing would make no difference to McMillan, McMillian doesn’t want you to benefit from the cost savings of using digital technology.
I’m with Henry Blodget on this one. Up yours McMillan! Here is a link to Henry’s excellent post. But, TechCrunch reports that Amazon is “capitulating” to McMillan’s pricing demands. Put into words, Amazon is saying to McMillan - “Go explain this to your (former) customers.”
FOLLOW - Matt Ingram at Giga elaborates a bit more on the above argument. Here is the link.
2d FOLLOW - Kit Eaton at Fast Company thinks that Amazon is the bad guy here. I don’t agree with the argument, but I link to it here for those who are interested.