I agree 100% with Kevin Tofel (writing for Giga). The Apple brand has exploded into consumer consciousness. People don’t have a smart phone, they have an IPhone. They don’t have a tablet computer or ereader, they have an IPad. They don’t have an MP3 player, they have an IPod. It gives Apple such amazing market strength. Brilliant. One almost forgets that Steve Jobs re-built this brand one product at a time when he came back to Apple. Each time he brought out something new, the product had a name, and a unique design and use identity. Again, just brilliant.
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