Quickthink

Some words of wisdom

Ron Johnson has this to say about why Apple stores are so successful - it is not the product but the experience

There are lots of components to that experience, but maybe the most important — and this is something that can translate to any retailer — is that the staff isn’t focused on selling stuff, it’s focused on building relationships and trying to make people’s lives better.

Johnson should know, he helped set up Apple retail.

This entry was posted on Tuesday, November 22nd, 2011 at 1:14 pm and is filed under Business models. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.