Seth Godin has a great post today that argues for attempting the impossible instead of just defending what’s perfect. And of course, in terms of story telling, he is right. Just because a business model works perfectly for those lucky enough to benefit from it, doesn’t mean that it is perfect for the rest of us. And anyway, let’s face it. Once something is already perfect it becomes boring. It is no longer part of a story that is going anywhere. BTW, that is precisely George Bernard Shaw’s comic appraisal of what happens in heaven (from Man and Superman)
On the other hand, dreaming the impossible starts off an irresistible storyline. An adventure. And thanks to the internet, we can connect with these adventures more easily than ever before.
Case in point, check out my earlier post about helping to starting up a cafe in Kampala, Uganda that will be run by handicapped persons. The video in my post tells the story so far. For non-Estonian speakers, there are subtitles in the video and to see them, after you start up the video, click on the “cc” at the lower right hand side of the YouTube clip.
Impossible? You bet! And one hell of a great story that is jut getting underway. Care to join in?
Tags: Uganda Cafe