Google’s decision to go public with its smart phone glasses says something about the company. It says that Google is not like Apple. If Apple were working on smart glasses, it would be a closely held secret until launch. Google is nowhere near launch, but it is telling the world that it wants more ideas about how this should work.
In other words, Google has not given up on crowd sourcing. Will this help Google come up with a better product? It might if the company manages its information sharing in a clever way. But it is also a marketing message — it is a buzz generator. Google wants to be cool again. And it has selected the least cool thing about Apple to distinguish Google.
Nice storyline. And check out Google’s video embedded in today’s Wire Mag profile. The video tells you who Google wants to be. BTW, you might compare Google’s future vision with Apple’s 1987 vision for knowledge navigator. One similarity — the need for capacity enhancement flows from deadline management, a very old fashioned problem.