Alexis Madrigal offers an interesting article for Atlantic on why Google Plus is a bummer. The core idea is
(Google should) (f)ind (its) explicit and implicit social power users, then empower them to build your social network.
In other words, in the social business world, the keys to the kingdom are in the passions that are already around us — not in novelty that has little connection to pre-existing routines. Alexis argues that Google failed to do that with Google Plus. And perhaps we all can learn for this. Because it means listening is the first step to finding social business models.