Quickthink

Dave Carr writes

Last year, The Huffington Post was sold to AOL for $315 million, less than a year after Newsweek was sold for a dollar

and if that is not enough

More unique Web visitors now go to The Huffington Post each month than The New York Times, according to the research company comScore.

Dave’s conclusion

Technology has altered the media business more than most, not in one big surge, but in a series of waves, each one shifting the ground that traditional businesses were built on.

Is this so bad? Well As Mathew Ingram points out, newspapers thrived in the old days not so much because of their monopoly of readership but because of their monopoly over local advertising. Advertisers are slowly realizing that they can find cheaper and potentially better returns on line.

Next step - juice up returns on local advertising?

This entry was posted on Monday, June 18th, 2012 at 4:34 pm and is filed under Business models. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.