Consider Alan Gleeson’s thought
… the internet is littered with poor quality blogs hosting lowbrow content and negligible engagement. Content needs to be consistently remarkable, so readers find it truly beneficial and worthy of sharing, which will help secure the inbound links that play such an important role in securing premium organic placement. Compelling content will also help establish you as an authority in your field and help build the trust that will help to drive conversions over time. It is also a great low-cost strategy to deploy if you operate in a niche area.
So creating remarkable content is one part of .a marketing strategy for small tech start ups
But what is “remarkable”? Alan helpfully provided a link to Rand Fishkin who has a few thoughts on that.