Quickthink

Seth Godin has an interesting quote today

Everyone lives with self mythology.

It matters not a whit if the myth is true. It matters quite a lot whether it inspires us to go forward. and so

 Understanding the mythology of your partner, your customer and your audience is … important ….

Right on Seth!  Almost as important as understanding our own mythology.

This entry was posted on Tuesday, January 22nd, 2013 at 1:32 pm and is filed under Business models. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.