There is a lot of talk out there these days about how to communicate more effectively. I know because I see it and hear it every day. And I can see why. With internet, we need to get more out of our communication so that we can learn faster. And I think this is just getting started. The pressure to communicate more effectively will grow and grow.
Right. So let’s think for a second about negotiation. What is the goal of negotiation? To reach agreement? Well, think again.