You might get a chuckle out of the title. What’s the “conversation business”? Well, good question. I am not sure anyone would define their career path as mastering the conversation business. Or would choose conversation over law or medicine.
But what if there were a conversation business. Wouldn’t that be fun? To master the art of adding value via conversation? What would that look like? Well, I see two types of value added propositions here.
The first is to stimulate more conversations. To get people talking more and to more people. Sort of like making the party more fun. Social networking is working on this one, so in this sense, perhaps we already have a conversation business.
But hold on! There is a second dimension. That is to make conversations more meaningful. Hmm … not sure that social networking has this one on their agenda.
Ok. Not to be a spoil sport here. But isn’t doing the first without dedicating oneself to the second, sort of a problem? And who is dedicated to the second one? And how would one go about adding this kind of value?
All good questions. So what are the answers?
Hmmm … Jonah Berger has a new book out called “Contageous” where he talks about what types of communications get people to share. BI shares a fluff piece about it. This seems in tune with the first part of the conversation business - more sharing means more chit chat. I may need to check this out.