I remember some years ago when word spread that finally Tartu airport would open for commercial flights. It was long overdue. But there was a problem and it was a serious one. The market is small and needs encouragement before flying in and out of Tartu would become routine. Hmm … a bit like the Tallinn airport in the old days (if anyone still remembers). Above all, it meant aggressive marketing. Everyone agreed at the time.
Flash forward to 2012. It is a bit sad to see this article from ERR that marketing has been, shall we say, not as effective as one might have hoped for. This quote in particular caught my eye
Apparently many people have yet to be introduced to the flight possibilities in Tartu
What? “… many people have yet to be introduced … “! Keep in mind that this comment is made years after the airport was opened. YEARS!